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Renault Trucks – The Big Picture

The Renault Trucks’ ‘Big Picture’ was a team building exercise forming part of a major group restructuring programme. The goal was to capture the spirit of fun and endeavour during the day.  Teams of eight to ten people were tasked …

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Four simple rules to KISS-ing in B2B Marketing

My last blog exclaimed with gusto that all B2B companies should KISS. I haven’t abandoned this idea, indeed I am now expanding on the notion with some thoughts on HOW B2B companies should KISS. Just a reminder that I’m not …

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Why B2B companies need to KISS

Yes, you read that correctly. There’s no typo or misinterpretation – B2B companies really do need to stop, take a minute and just KISS. OK, before you stop reading and we tarnish our reputation for professionalism, let me explain – …