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6 marketing tips for successful exporting

When you’re planning your export strategy – identifying your targets markets, getting your products certified for local regulations, setting up distributors or local offices, agreeing pricing and stockholding etc – it’s vital that you don’t overlook a key consideration: your marketing …

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AVE debate: the sequel

Well, my recent blog on AVE and the Meltwater report by Robert Wynne has certainly stirred up debate. Robert got in touch with me to clarify the point about the use of a 5x multiplier as a means of calculating …

The AVE debate

An interesting report has recently been published by Meltwater, the media monitoring and analysis company.  Titled, ‘Estimating the real value of Public Relations’ and authored by communications expert, Robert Wynne, the report espouses the advantages of AVE, or Advertising Value …