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Putting emotion into marketing?

Accepting that you’re emotional can take a while, particularly if you’ve been taught that showing emotions can be a sign of weakness. So like a vast majority, you’ve probably spent a great deal of time and effort living the chameleon …

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Why CEO’s should tweet……but with care

I read with interest the October 2014 issue of CorpComms cover story, titled “The Social CEO.” In it, the writer Florence Sayers questions if the CEO should be social, i.e. have an active presence on social media. Being a fan …

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WestJet airlines Christmas miracle

The festive season is nearly upon us, with this means another huge opportunity for companies to excite current consumers and capture the hearts of new ones. With last years festive season well and truly over, we take a look back …

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Apple’s sky darkened by icloud hack?

No such thing as bad publicity? I beg to differ, especially if you’re an Apple executive right now. The celebrity photo hack has become a perfect storm in terms of damaging the brand and perhaps more importantly, some key advocates. …