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The trade event is alive and kicking

I recently joined a number of 4CM team members in visiting MACH 2014, the UK’s largest trade event for manufacturing technologies, and after much thought I have decided that the demise of trade events has been greatly exaggerated. Trade events …

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Frosts Garden Centre

Christmas only comes once a year, but the build up and planning to the event especially for businesses, usually begins months in advance. Frosts, a family-owned independent group of four garden centres and landscaping company asked us to produce a …

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Choosing a PR Agency

Although PR can be carried out in-house, it requires the efforts of an experienced, full-time member of staff if it is to be achieved successfully. For most companies, the favoured route is to work with an external agency to ensure …

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It’s a marathon, not a sprint

Happy New Year and welcome to 2014! Hopefully your Christmas holiday was filled with laughter and special times. And no doubt on Tuesday 31st December, whilst sat snuggled on your sofa with a cuppa and the last of the Christmas …