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Why CEO’s should tweet……but with care

I read with interest the October 2014 issue of CorpComms cover story, titled “The Social CEO.” In it, the writer Florence Sayers questions if the CEO should be social, i.e. have an active presence on social media. Being a fan …

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WestJet airlines Christmas miracle

The festive season is nearly upon us, with this means another huge opportunity for companies to excite current consumers and capture the hearts of new ones. With last years festive season well and truly over, we take a look back …

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Apple’s sky darkened by icloud hack?

No such thing as bad publicity? I beg to differ, especially if you’re an Apple executive right now. The celebrity photo hack has become a perfect storm in terms of damaging the brand and perhaps more importantly, some key advocates. …

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No time for content creation?

In a recent survey, business consultants Frost & Sullivan found around half of all B2B marketers are short of time and resources, and that lack many of the skills needed to exploit the potential of multiple on and offline channels. …