4CM http://4cm.co.uk

When given the topic for this blog post – is B2B PR dead? – I disregarded it as a phrase based on media panic.  Later, when my bout of over-generalisation hit the dust, I wanted to know who decided on B2B PR’s demise. The main culprit is Rick Segal who is a bit of a guru of B2B marketing. So...
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For the last eight months I have been working as an intern at 4CM. As a Marketing student at Bournemouth University I am required to complete 40 weeks of a relevant work placement.  Searching for a placement is very competitive, with thousands of students from many universities all applying for...
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With the latest issue of Ingenious Britain being published on Sunday we thought it would be pertinent to take a quick look through some of the key themes which will be discussed in the issue. As well our own thoughts on their relevance to businesses trying to succeed in what is a tough economic and...
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This Sunday, The Sunday Telegraph will publish the fourth edition of Ingenious Britain. As we have previously said, we are really pleased to see such prominent conversation, supporting and celebrating British Business - we have previously blogged about the need for a government led vision. We are...
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We are really excited about the latest edition of Ingenious Britain in the Sunday Telegraph, to be published this weekend. The fourth edition of the feature will include interviews with James Caan, The Federation of Small Businesses, and government ministers. It’s always great to get some opinion...
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