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Lead Generation Guide

According to Martin Lindstom 85% of the decisions we make are made by the unconscious part of the brain. Our Lead Generation Guide offers practical and strategic advice to help you understand the lead generation process in B2B companies and …

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Renault Trucks – The Big Picture

The Renault Trucks’ ‘Big Picture’ was a team building exercise forming part of a major group restructuring programme. The goal was to capture the spirit of fun and endeavour during the day.  Teams of eight to ten people were tasked …

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Four simple rules to KISS-ing in B2B Marketing

My last blog exclaimed with gusto that all B2B companies should KISS. I haven’t abandoned this idea, indeed I am now expanding on the notion with some thoughts on HOW B2B companies should KISS. Just a reminder that I’m not …