Whatever language, the secret of technical PR is content
4CM is one of the founding members of the EVOKE international PR network. This gives us the ability to deliver strong and technical PR campaigns across Europe, North America, Australia and the Far East.
We’re steadily expanding the network and have just been joined by a new member, Say-U Consulting, from Portugal, strengthening our coverage across the Iberian Peninsula.
Over the years we’ve worked on many international campaigns, especially in the area of technical PR. Although these campaigns have involved work in different languages and across different cultures, there is always one common factor: the quality and technical content of PR materials.
Admittedly, the depth of information required varies from country to country; the German media, for example, is perhaps the most demanding in terms of technical content. Nonetheless, without good content there is, at best, only minimal media coverage.
The importance of high quality technical content has increased still further with the growth of social media in the B2B market space. Content drives organic search, which in turn increases web site traffic; and of course if your web site is content-rich then visitors will remain longer, learning more about your business and converting from browsers to prospects.
This is true regardless of language, media, market or country.
Related articles
- Technical PR is great for content (4cm.co.uk)
- A letter from a Concerned PR Professional (stateofsearch.com)
- Skills a PR pro of the future should have in 2022 (publicrelationssydney.com.au)
About Nick Brooks
Experienced B2B marketing professional, with the knowledge, experience and skills to deliver campaigns that add real value to clients throughout industry. Founder and Managing Director of 4CM, a leading UK based marketing communications agency, I have over 30 years experience in developing powerful and cost effective marketing, media and communications programmes.
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