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Customers, content & PESO

Connecting with your customers and prospects is becoming ever more challenging in an increasingly noisy digital marketplace.  For most B2B relationships, with sales cycles that can run into months or years, maintaining a consistent dialogue can be particularly difficult.

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Marketing Insight for Fluid Power – FREE DOWNLOAD

Fluid power may be an established industrial technology, but that doesn’t stop it being a dynamic and exciting market segment. There’s miniaturisation, legislation, energy efficiency, oil-free pneumatics, technology integration and convergence, the threat from electro-mechanics, cost-down drivers, line-side kitting, …….. …

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An introduction to PR Analytics

Analysing the results from PR activities need not be a complex process, provided some basic rules are followed.  In particular, the use of the Barcelona Principles can provide an excellent starting point for PR analytics.  Our consultant, Tim Williams, takes …

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Lead Generation Guide

According to Martin Lindstom 85% of the decisions we make are made by the unconscious part of the brain. Our Lead Generation Guide offers practical and strategic advice to help you understand the lead generation process in B2B companies and …