Customers, content & PESO

Connecting with your customers and prospects is becoming ever more challenging in an increasingly noisy digital marketplace.  For most B2B relationships, with sales cycles that can run into months or years, maintaining a consistent dialogue can be particularly difficult.

Our latest white paper – How to Connect with Your Customers – explains how the PESO (Paid, Earned, Shared and Owned) model can be exploited to build and drive your customer relationships to improve sales.

To download your copy please complete the form below.

About Nick Brooks

Nick Brooks is founder and Managing Director of 4CM Ltd, one of the UK’s leading B2B marketing, PR and digital content consultancies. With over 30 years in B2B marketing, working with clients ranging from start-ups, to SMEs and global brands, Nick has the knowledge and hands-on experience to help clients create a strong market profile, build customer engagement and generate sales leads.

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