B2B Digital Content Marketing


Content for B2B web pages, blogs and social media channels has become critical as the primary tool for promoting your business; and the key to success is the quality and originality of the content you publish.

High quality, original B2B content depends on subject knowledge, skills and experience – which is where we come in.  Through our technical PR services we’ve been writing high quality technical articles, case studies, press releases and White Papers for clients for over 30 years; indeed, we were probably one of the first to establish dedicated subject matter web sites many years before the phrase ‘content marketing’ had even been thought of.

We understand technology and have the core skills to turn often dry facts and figures into hard hitting online content – content that drives your web pages up the search rankings, and that informs, educates, engages and motives your customers and prospects.

We offer a range of B2B content marketing services that will transform your online presence.  We can create content that you can upload to your web pages and online channels, or we can manage all aspects of the process for you, generating content, uploading to your channels, monitoring the impact and providing detailed analyses.  Throughout, we’ll work hard to extract maximum value from each asset that we create, repurposing and editing materials for a multitude of channels and outlets.

Our B2B content marketing services include:

  • B2B news for your web pages
  • Original industry comment for your blogs
  • Adapted news and comment for social media channels
  • White Papers
  • Video and creative images
  • Training for your in-house team
  • SEO (Search Engine Optimisation)
  • PPC (Pay Per Click) using tools such as Google Adwords and LinkedIn

Here’s what one client, Neal Hill Product Marketing Manager Casella, says: “4CM has done a great job in producing technical articles, which are really supporting the implementation of our strategic sector focus in the online space.  Additionally, 4CM’s social media campaign at the Health & Safety Event 2015 was a real inspiration, securing the organiser’s Best Use of Social Media award, much to the annoyance of our competitors!”