Media Relations
We have over 30 years experience in business to business (B2B) PR and media relations. We understand how the media works, have long-standing relationships with many key journalists and an unparalleled record of achieving outstanding coverage for clients large and small.
Our experience covers all sectors of industry and media, from trade, technical, commercial and business, to the national press, radio, TV and, increasingly online and social media. Throughout, our goal is to deliver the highest level of quality coverage, over long periods of time, using in-depth measurement metrics to demonstrate the value and impact of all of the work that we carry out – from a simple press release, to a series of corporate comment pieces, ongoing thought leadership and technical articles, and press events.
Proactive operations
We’re proactive from day one. We invest time and resources to understand your exact equirements, often undertaking training with your technical experts, before providing you with a detailed tactical media plan. This becomes the principal structure around which the media campaign operates.
Our role is to make your life as easy as possible. We manage everything on a day to day basis, keeping you informed of progress, while driving activities forward to ensure the best possible results in the short, medium and long term.
Your account is managed by one of our senior practitioners, supported by a dedicated Client Services team, delivering proactive and extremely efficient services that ensure media opportunities are identified and exploited, while providing regular reporting, analyses and feedback.
As a minimum, we hold monthly update and review meetings with you, making sure that the targets set in the tactical plan are being met, and discussing new ideas for media coverage. We also monitor the activities of your competitors, emerging market trends and industry developments, constantly looking for innovative ways of maximising the profile of your company, its products and services in print and online.
Our services
Our P.R. and Media services include strategic planning, campaign management, writing and placing press material (especially feature and technical articles), liaison with the media, organising press events, plus ongoing campaign monitoring and reporting.
We specialise in:
- Media planning
- Press events
- Product launches
- Technical and feature articles
- Case studies
- Press releases
- Exhibition support
- Print and online coverage
Because of the sensitive nature of some of our clients’ operations we are also able to offer PR crisis management consultancy. Preparation is of course crucial when it comes to crisis management. We provide advice, working with you to select appropriate spokespeople in your organisation, carry out strategic planning, media training, as well as evaluating your message and supporting your organisation in the event of an incident.
