In more than 35 years in B2B marketing and B2B PR, we’ve seen many changes – in the market, the global economy, technology and, of course, within our own business. Yet, in all that time, we have remained loyal to our founding vision: ‘To offer every client an unrivalled level of service, backed by superior technical and market knowledge, providing tangible business returns delivered with flair and enthusiasm.’
Holding strong to a founding vision over more than 35 years can be a challenge, especially when the storms of short term economic necessity and the vagaries of the market have often conspired to drag us and our clients away from our long term goals.
Over the years we’ve adapted our services, operating principles and processes, to reflect the changing needs of clients and the availability of new systems. For example, the way in which service delivery and definitions of success have evolved – today they are far clearer and linked much more closely to commercial deliverables than they were only a few years ago – while factors such as value for money and cost control have, certainly since 2008, become core to what we offer clients.
Despite this, our fundamental vision remains firmly at the heart of business: To offer every client an unrivalled level of service, backed by superior technical and market knowledge, providing tangible business returns delivered with flair and enthusiasm
So, if you choose to work with 4CM you’ll find an agency that truly gives you the edge in an increasingly competitive world. An agency that you will be able to trust and rely on for all of your B2B marketing communications, technical PR and digital content – an agency driven by an unrivalled commitment to your success, today, tomorrow and far into the future.