How to build your market awareness


Building a strong market profile, or creating market awareness, for your business or brand delivers powerful benefits:

  • Creates a clearly defined brand identity
  • Strengthens your business proposition
  • Builds customer familiarity and recall
  • Develops credibility, especially in technical markets
  • Puts you on the supplier shortlist
  • Clearly differentiates your business from competitors

The keys to building a strong market profile in the B2B sector include time, focus, clarity, consistent messaging and tone of voice.

Success also depends on having a reliable, creative and experienced marketing communications team. This is where 4CM comes in.  We help you develop, manage and implement marketing techniques that will build and sustain your market or brand profile, using tools that include:

  • Market research – understanding how your business is perceived, and how it is positioned in the marketplace is crucial.  We define, setup and run research programmes, using online, direct marketing and telephone marketing tools, or focus groups, and then carry out the data analysis and provide detailed recommendations for future action.
  • PR – a critical tool for building long term market awareness and brand reputation, and for defining your key positioning messages.  We have managed successful PR programmes for clients for over 30 years and have built up outstanding media knowledge and editorial contacts.  Our technical writing team includes a number of leading editors and journalists, enabling us to create powerful, persuasive and influential media coverage that supports our clients’ positioning in each market sector.
  • Advertising – both online and in print to target specific audiences.  We manage the media planning and negotiation, create hard hitting advertising and monitor the impact over an agreed period.
  • Other tools include exhibitions, seminars and conferences, direct marketing and, of course, a strong online presence.  In each case, we have the skills, experience and resources to deliver outstanding results.