Welcome to 4CM: Marketing for manufacturers

The specialists in marketing for the manufacturing, engineering, industrial, logistics and technology sectors

Whether you need market insight and support with developing your strategy, want to build your brand, educate your audience or generate leads – our team of marketing, PR and digital experts will precision engineer and deliver the perfect plan to meet and beat your objectives.

There’s no off-the-shelf campaign. Your business is unique and we design and construct a bespoke marketing solution that meets your exact needs. With almost 40 years of experience working with clients throughout industry, ranging from SMEs to multi-nationals, our marketing, PR and digital experts are hard-wired to get to the crux of the matter fast.

As our client, we put you at the heart of our mission. We embed ourselves in your company, become passionate ambassadors to tell your story, and obsess about driving customer action, to make a measurable, long-term difference to your business.

Specialised marketing for manufacturers

We work with some of the UK’s fastest growing industrial companies, delivering amazing performance-driven results, driven by strategic thinking and tactical excellence.

We are a HubSpot Certified Partner

We are a HubSpot Certified Partner and specialise in the development and delivery of powerful, results-focussed inbound marketing campaigns that underpin your business growth.

Learn more about Inbound

How we do it

Learn more about the services we offer and how we’ve joined forces with industrial companies like yours to deliver outstanding results. Some of our clients partner with us to act as their full-service, outsourced marketing department; others need support with specific services, such as PR, social media or PPC, to help their in-house marketing and sales teams. We provide a full set of marketing tools to help industrial companies grow market share, target key accounts and build a healthy pipeline.

Testimonials

There’s nothing like hearing genuine reviews from real companies that are all current clients of ours. There’s plenty more of these…

We’ve partnered with 4CM for several years. They act as our outsourced marketing team in the UK, providing both strategic and tactical support. They have helped us boost our brand profile, outcompeting much larger competitors in terms of media coverage, while providing the skills, knowledge and resources that are driving demand for our products and services through both traditional and digital channels. The team at 4CM is extremely proactive and engaged in our business, providing fresh ideas, insight and inspiration. As our marketing partner they continue to add real value to our business.

Mark Whitmore, General Manager, BOGE UK & Northern Europe

In recent years I’ve worked with 4CM and they are always a great source of new ideas, providing excellent technical and generic feature articles on a range of subjects when suggested or commissioned; they have a good understanding of the markets that Process Industry Informer covers and of the interests of my readers.

Phil Black, Editor Process Industry Informer

I just wanted to say how much I have appreciated 4CM’s efforts during our recent website project. This was the second project I have worked on together with 4CM and both times the outcome has exceeded my expectations. During the course of each of the website developments, they have shown great patience in accommodating our sometimes very specific ideas and all of our numerous change requests were dealt with promptly. It’s been a great pleasure working with the team at 4CM. Everyone who was involved has been friendly, professional and knowledgeable and any issues arising along the way have been resolved quickly and efficiently. Communication has been excellent throughout both projects and I always felt well informed about each stage of the development. Thank you so much for the excellent work and outstanding customer service.

Tanja Hundt, Marketing Co-ordinator, Harland Simon plc

Delivering thought-provoking, informative content, 4CM provides fresh and explanatory content each and every time. They can be relied upon to meet deadlines and the process is always straightforward.

Rebecca Kemp, Editor, Public Sector Build Journal

We have partnered with 4CM for a number of years. They are a great business to work with, providing us with fully integrated outsourced marketing activities. These have included annual planning, building and maintaining our web site and online channels, PR, direct marketing and event support. 4CM have worked hard to gain an excellent understanding of our business, customers and markets and, in conjunction with our sales team, have had a significant impact on our on-going growth in revenues.

Les Reeves, Joint Managing Director of Dawson Shanahan

The team at 4CM always approach me with interesting and insightful story ideas. They work with some really important clients, that are continuously evolving in their respective fields and it’s great to receive and be kept up to date with the latest news. Some articles are suitable for our website and are key to inform our readers of what’s going on; the longer pieces are more suitable for our magazine feature pages – whether it’s a case study, industry comment or thought-led style. The articles are well written and always concise, generally saving me from editing them too much! Using our editorial features list for the year, the 4CM team come through with relevant suggestions in a timely fashion for an upcoming feature or particular issue and then copy is always presented in the agreed format and supplied in plenty of time. The pre-planning is helpful in the lead up to an issue so I know what’s coming and when.

Jack Cheeseman, Editor – Factory Equipment, Materials Handling & Logistics and Converter Magazine

We have enjoyed a very good relationship with 4CM and its clients such as AKW, and very much hope it will continue! We find the articles concise and informative and of considerable interest to our readers, hence the reason we print and publish them on line, and in our digital newsletter. In a rapidly changing industry we try to get a balance of industry news, opinion and expert guidance on products and services in our publication, making it a publication of interest to various levels of management and the articles and products you have provided make an excellent fit in our title!

Peter Adams, Editor, The Carer UK

4CM has brought a breath of fresh air, not only to our PR but also to our broader marketing activities, supporting us both strategically and tactically. They have immersed themselves in our company culture, adding excellent value with great ideas and outstanding delivery. It’s early days, but they are already making a difference to our business.

Joe Hebblewhite, Commercial Director UK & Ireland, LPR

4CM provides me with a mix of technical articles and case studies on behalf of several clients. The company is proactive in pitching feature ideas and can be relied upon to produce high quality articles – well written, to the length requested, and tailored to the readership of Industrial Plant & Equipment. Deadlines are always met and – should I have any queries – I know that they will be dealt with promptly and efficiently. It is a pleasure to work with the 4CM team.

Val Kealey, IP&E

4CM has worked with our business, in both its current form and under our previous name of Purite, for over ten years. They handle all aspects of our marketing communications, in print and online, and are playing a crucial role in helping us build our brand profile, customer awareness and new business opportunities. They are accountable, focused and deliver outstanding results.

John Boulton, Managing Director of SUEZ Treatment Solutions UK

The role of marketing is often less clear in sophisticated B2B markets such as engineering, and adding creative agencies to the equation often tends to result in style over substance, due to inabilities to grasp complex subject matters and relate to niche target audiences. 4CM have found the sweet spot and are a breath of fresh air! They got up to speed so quickly, impressing our experienced sales team with their industry knowledge from day one, and confidently controlled customer visits. More importantly, this all resulted in genuinely rich content that was right on the money for our audiences. If you’ve been looking for similar support, give them a go!

Spencer Stevenson, Digital Marketing Manager, Industrial Business Group, 3M United Kingdom PLC

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DO YOU HAVE A BIG IDEA, CRITICAL SALES GOAL OR UNRESOLVED MARKETING CHALLENGE WE CAN HELP WITH?

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