4CM and Lean 4 Sales ‘Marketing and Sales Success’ workshop

We will be hosting a FREE sales and marketing workshop for manufacturing and industrial companies on the 30th of November.  


Run jointly by marketing expert, Nick Brooks, and sales specialist, Andrew Wilcock, the seminar explains why too many businesses fail to align their sales and marketing efforts, and provides fresh guidance that local manufacturers can apply to improve the impact of their business development activities. 


To save your spot, complete the form below!



08:45 – 09:15am

  • Registration and networking

09:15 – 09:45am

  • Introduction to sales and marketing alignment: where are marketing and sales teams currently going wrong?

09:45 – 10:30am

  • The customer journey: what it is and how it’s changed
  • How to find, identify and nurture prospects
  • The PESO methodology and how to apply it
  • Why sales and marketing need to be working together from the outset

10:30 – 11:00am

  • Coffee and networking

11:00 – 11:45am

  • Sales Process Optimisation: Lean Six Sigma in Sales and Marketing 
Sales and Marketing as processes
  • The DMAIC methodology and how to apply it
  • Why maintaining alignment is an ongoing challenge

11:45 – 12:15pm

  • Actions you can take today
  • Conclusions and wrap up

Location: Challenge House, Sherwood Drive, Bletchley, Milton Keynes, MK3 6DP.


Once completed, we will provide you with your confirmation details:


Guest blog from Andrew Wilcock, on understanding the real challenges and selling.


Guest blog from Andrew Wilcock, on Sales vs. Marketing.


Blog from our MD, Nick Brooks about the processes in buying behaviour.

What we do

We build your brand and reputation, develop your market positioning, help you engage with your customers and generate your sales leads.


We've over 30 years of experience in B2B PR, and understand how to build your brand and reputation in an ever more competitive world

B2B Marketing

Our B2B marketing services will drive your market profile, transforming your customer engagement and lead generation.

B2B Content Marketing

Our B2B content marketing expertise will maximise your online profile, web traffic and sales enquiries.


Our B2B SEO and PPC knowledge will drive your web site authority, optimise search engine rankings and high click-thrus.

B2B Video

Our B2B video expertise will captivate and inspire your customers, creating stories that drive action and demand.

B2B Graphic Design

Our graphic design skills will transform your printed and digital material, ensuring attention, interest and action.