4CM Case Studies - GSE Systems

Creating sales leads for GSE Systems

Case Study – Demand generation – GSE Systems

GSE Systems, a specialised process engineering business, needed to drive new sales enquiries for its UK team.  Our integrated demand generation strategy included webinars, white papers and the use of on-and off-line marketing techniques to create solid customer engagement and fresh business opportunities.

Our mission

With a dwindling sales pipeline and legacy of working within the same prospect circles, GSE Systems’ engineering division needed a fresh approach to lead generation that would raise brand awareness, generate interest among a highly technical audience and open new doors for the business.

To find out how we did it and the results we received, download the full story below.