Ali Patel

Senior PR Consultant


If you could be any fictional character, who would it be?
Sherlock Holmes, so I could have that sized brain, see beyond the obvious and be able to play an instrument!


What song would be the soundtrack to your life?
That stonking hymn ‘When I Survey the Wondrous Cross’.


What is the best gift you have ever received/given?
Surprise New York flights and front row seats to the Blazers v Knicks made me ‘wife of the year’ in my husband’s eyes!

Skill sets include:

  • Technical and marketing based copywriting
  • Strategic PR planning
  • Tactical PR implementation and media relations
  • Managing trade shows and industry forums
  • Compiling winning industry award entries

With over 20 years of experience in B2B PR, Ali is a media relations expert and has achieved fantastic trade, national and regional press coverage for a wide range of technology, engineering and food and beverage clients. Able to apply both strategic and tactical knowledge to PR campaigns of any budget, Ali brings additional creativity, practicality and strong business acumen to 4CM.


A highly skilled technical copywriter, Ali has wide experience of building and maintaining brand presence in print and online media. Her many years of experiences enables her to adapt her strategic thinking and writing style to almost any B2B sector, topic and issue. With a keen eye for news and detail, Ali is able to spot trends and opportunities for comment, as well as identifying strong media angles and hooks to gain an editor’s – and their readership’s – interest time and again. Ali has planned and written copy for a broad range of marketing content, including brochures, web sites, case studies, press releases, market reports and thought leadership articles. Ali has also planned and successfully executed a number of industry forums and press conferences, as well as providing support to clients at international and national trade shows.

What we do

We build your brand and reputation, develop your market positioning, help you engage with your customers and generate your sales leads.


We've over 30 years of experience in B2B PR, and understand how to build your brand and reputation in an ever more competitive world

B2B Marketing

Our B2B marketing services will drive your market profile, transforming your customer engagement and lead generation.

B2B Digital & Content Creation

Our B2B digital and content services include SEO and PPC to maximise your online profile, web traffic and sales enquiries.

B2B Video

Our B2B video services give you a powerful tool for capturing your customer's imagination, for sales, training and more.

B2B Graphic Design

Professional graphic design can make the difference between success and failure, ensuring attention, interest and action.