Marketing ideas & insight from 4CM

Views from 4CM on the latest developments in the world of marketing and sales

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When not producing quality content for our clients we like to offer our own thoughts and views on the fascinating and challenging world of B2B marketing, PR and content creation for the manufacturing sectors. We hope you find them interesting!

Demand Generation

Demand generation practices are normally categorised as inbound or outbound; ideally, the two should be combined to create the optimum conditions for lead generation, nurturing [...]