4CM builds awareness, engagement and lead generation for manufacturing, engineering, scientific and technology companies.
Content for B2B web pages, blogs and social media channels has become critical as the primary tool for promoting your business; and the key to success is the quality and originality of the content you publish, combined with effective SEO and promotion through your paid, earned, shared and owned (PESO) channels.
High quality, original B2B content depends on subject knowledge, skills and experience – which is where we come in. Through our technical and industrial PR services we’ve been writing high quality technical and feature articles, case studies, press releases and White Papers for clients for over 30 years; indeed, we were probably one of the first to establish dedicated subject matter web sites many years before the phrase ‘content marketing’ had even been thought of.
We understand technology and have the core skills to turn often dry facts and figures into hard hitting online written, visual and video content – content that drives your web pages up the search rankings, and that informs, educates, engages and motives your customers and prospects.
We offer a range of B2B content marketing services that will transform your online presence. We can create content that you can upload to your web pages and online channels, or we can manage all aspects of the process for you, generating content, uploading to your channels, optimising pages for search, monitoring the impact and providing detailed analyses. Throughout, we’ll work hard to extract maximum value from each asset that we create, repurposing and editing materials for a multitude of channels and outlets.
In addition to creative SEO, we can also offer PPC, re-marketing and social media services, plus of course PR, to help you optimise the promotion of each asset through all available channels.
Our B2B content marketing services include:
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We work across the B2B sector, specialising in the industrial, process, engineering, built environment, logistics and packaging segments.