4CM builds awareness, engagement and lead generation for manufacturing, engineering, scientific and technology companies.
The B2B engineering sector – ranging from the manufacturers of machine tools and production systems, to R&D specialists, designers and precision engineers – is facing unprecedented change.
Production costs have been driven down in recent years by customers demanding the tightest margins from their suppliers and by the impact of offshore production in regions around the world with low labour and business operating costs.
More recently, the advent of technologies such as 3D printing, the rapid growth in Big Data and the trend towards Industry 4.0, combined with a gradual shift to smaller customised production volumes, have created fresh opportunities for engineering companies – especially those with agile, fast-to-adapt business models.
We’ve worked with clients in the B2B engineering sector for many years; in fact, one of our first PR clients over 30 years ago was Hurco machine tools, where we spent many happy hours learning to program the company’s Ultimax controller. Since then, we’ve worked with a number of machine tool companies, been instrumental in launching sterolithography rapid prototyping systems in Europe and continue to work with suppliers of systems and components, as well as leading precision cold forming and engineering businesses.
Today, we offer companies throughout the B2B engineering sector a range of PR, marketing and digital services, designed to help them build brand recognition and reputation, grow their market profile, engage with their customers and generate new business opportunities.
To learn how we can help your engineering business please get in touch.
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We build your brand and reputation, develop your market positioning, help you engage with your customers and generate your sales leads.