The engineering sector – ranging from the manufacturers of machine tools and production systems, to R&D specialists, designers and precision engineers – is facing unprecedented change.
Production costs have been driven down in recent years by customers demanding the tightest margins from their suppliers and by the impact of offshore production in regions around the world with low labour and business operating costs.
More recently, the advent of technologies such as 3D printing, the rapid growth in Big Data and the trend towards Industry 4.0, combined with a gradual shift to smaller customised production volumes, have created fresh opportunities for engineering companies – especially those with agile, fast-to-adapt business models.
The industrial, manufacturing and process sectors have become increasingly globalised. As a result, they are more competitive than ever before.
Yet with competitive challenges come fresh opportunities. Economic growth and industrialisation are opening new markets around the world, while advances in digital technologies are driving a renaissance in factory and production management.
We’ve worked with industrial clients for over 30 years, speak their language and know how to deliver high impact PR and marketing campaigns that make a real and lasting difference.
We have a passion for science and technology – a passion for understanding how our clients’ products and systems work, and how new advances and fresh thinking can change the way in which people and businesses operate.
Understanding our clients’ technology is, however, only part of the story. Equally important is our knowledge of the scientific, laboratory and healthcare sectors in which businesses operate, and of the demands faced by companies in rapidly moving international and national markets.
Bringing all this together means that we’re able to develop, manage and implement extremely successful PR, marketing and digital programmes, which add measurable value to each client.
Industry 4.0 – the forth industrial revolution – is transforming the way in which devices, systems and people communicate, creating what has become known as the Internet of Things. This revolution has huge potential impact for companies in the construction and built environment sector, bringing risks as well as the opportunity to win a greater share of existing and emerging markets.
At the same time, we have an aging demographic, presenting fresh challenges to find ways of meeting the growing needs of the elderly and infirm, while the pressure of climate change and the demand to reduce harmful emissions is growing fast, with moral and legal imperatives stimulating the upsurge in sustainable manufacturing, construction and building management techniques.
Increasingly complex supply chains, trends in offshoring, nearshoring and onshoring, the growth in Big Data and the explosion in e-commerce are dramatically changing the face of logistics, warehousing and transport. Where once companies in the sector could almost rely on the overall expansion of the global logistic sector to give them the growth they required, today they are having to fight harder than ever before to maintain market share.
That’s where we step in – by providing the dedicated PR and marketing support to help clients protect and grow their market share, by strengthening their brand and reputation, developing their engagement with customers and prospects, and generating new business opportunities.
The packaging sector around the world has been growing steadily around the world for a number of years. Despite a trend in many industrialised countries to minimise the volume of packaging materials used, growth continues to be fuelled by a rising global population, which is increasingly sophisticated and urbanised, while new technologies, materials and recycling initiatives are opening up new applications in many market segments.
We’ve considerable experience of the packaging sector and understand the challenges that machinery manufacturers, converters and packaging suppliers are under. Over the years, we’ve partnered with manufacturers of label printer, bagging machines, corona discharge treaters, induction cap sealing systems – in fact, we helped launch these in Europe – closures, foil liners and a wide range of other production and process equipment and components.
We build your brand and reputation, develop your market positioning, help you engage with your customers and generate your sales leads.