Carl Courtney

Non-Executive Director


If you could hang one painting in your living room, what would it be?

Today it would have to be the Screaming Pope by Francis Bacon but tomorrow it could likely change!


What is your favourite food?



Which TV show has you hooked?

The Sopranos but House of Cards is proving compelling!

Skill sets include:

  • Strategic business analysis and planning
  • Strategic crisis planning and management
  • Reputation management
  • Growth planning and acquisition

Carl has over 35 year’s experience running marketing services agencies. He co-founded icas in 1980 and as managing director and major shareholder built it into the second largest specialist B2B PR firm in the UK.


For the first 20 years the agency was based solely in Hertfordshire but in 1999 Carl acquired two London independent firms and combined them to form icas London. He always believed that for icas to be successful the firm needed to attract the best PR talent and it did so by investing heavily in training for all staff. In turn, to attract the best clients, the talent would need to produce award winning, business and brand building campaigns. This virtuous circle was at the heart of the firm’s success.


Carl has worked extensively on many challenging crisis events as well as training clients how to prepare for crisis. He was, for instance, the spokesman for Securitas when in 2006 the firm was robbed of £53m from its Tonbridge depot. Carl was on the Police Gold Group and controlled the communications strategy for what was the biggest domestic story of the year.


In 2006 icas became known as Publicasity and Carl moved to become Executive Chairman, subsequently retiring from the business in 2014. He now operates as an independent advisor specialising in Issue and Crisis Management.


As Non-Executive Director, Carl provides strategic support and advice to our senior team, helping us create best-of-breed marketing and PR solutions, while delivering long term business growth.

What we do

We build your brand and reputation, develop your market positioning, help you engage with your customers and generate your sales leads.


We've over 30 years of experience in B2B PR, and understand how to build your brand and reputation in an ever more competitive world

B2B Marketing

Our B2B marketing services will drive your market profile, transforming your customer engagement and lead generation.

B2B Digital & Content Creation

Our B2B digital and content services include SEO and PPC to maximise your online profile, web traffic and sales enquiries.

B2B Video

Our B2B video services give you a powerful tool for capturing your customer's imagination, for sales, training and more.

B2B Graphic Design

Professional graphic design can make the difference between success and failure, ensuring attention, interest and action.