Hear what our clients have to say.
The role of marketing is often less clear in sophisticated B2B markets such as engineering, and adding creative agencies to the equation often tends to result in style over substance, due to inabilities to grasp complex subject matters and relate to niche target audiences. 4CM have found the sweet spot and are a breath of fresh air!
They got up to speed so quickly, impressing our experienced sales team with their industry knowledge from day one, and confidently controlled customer visits. More importantly, this all resulted in genuinely rich content that was right on the money for our audiences. If you’ve been looking for similar support, give them a go!
4CM talk to Jeff Kiernan, Commercial Director at Dawson Shanahan, about his experience of working with 4CM and how we’ve helped the company achieve thought leadership, press coverage and brand awareness within the industry.
4CM talk to Neil Beaumont, Marketing & Communications Manager for Lenze UK, about his experience of working with 4CM and how we’ve helped him achieve thought leadership, press coverage and brand awareness within the industry.
4CM has worked with our business for over ten years. They were originally appointed as our PR agency but have subsequently taken on the role of our fully outsourced marketing department, providing strategic planning, budgeting and tactical implementation for our products and services across multiple market segments in the UK. They handle all aspects of our marketing communications, in print and online, and are playing a crucial role in helping us build our brand profile, customer awareness and new business opportunities. They are accountable, focused and deliver outstanding results.
We have partnered with 4CM for a number of years. They are a great business to work with, providing us with fully integrated outsourced marketing activities. These have included annual planning, building and maintaining our web site and online channels, PR, direct marketing and event support. 4CM have worked hard to gain an excellent understanding of our business, customers and markets and, in conjunction with our sales team, have had a significant impact on our on-going growth in revenues.
Over the years, we have used a number of leading PR agencies. Of all those that we’ve worked with, 4CM has been by far the most effective, in terms of results, creativity, and value for money. They are particularly proactive, with excellent relationships with our key journalists; as a result, we regularly out-perform our main competitors in terms of media coverage and influence – this includes those who spend considerably more on advertising.
4CM has done a great job in securing the placement of technical articles, which is really supporting the implementation of our strategic sector focus. 4CM’s social media campaign at the Health & Safety Event was a real inspiration, securing the organiser’s Best Use of Social Media award, much to the annoyance of our competitors!
We’ve partnered with 4CM for several years. They act as our outsourced marketing team in the UK, providing both strategic and tactical support. They have helped us boost our brand profile, outcompeting much larger competitors in terms of media coverage, while providing the skills, knowledge and resources that are driving demand for our products and services through both traditional and digital channels. The team at 4CM is extremely proactive and engaged in our business, providing fresh ideas, insight and inspiration. As our marketing partner they continue to add real value to our business.
4CM has brought a breath of fresh air, not only to our PR but also to our broader marketing activities, supporting us both strategically and tactically. They have immersed themselves in our company culture, adding excellent value with great ideas and outstanding delivery. It’s early days, but they are already making a difference to our business.
I just wanted to say how much I have appreciated 4CM’s efforts during our recent website project. This was the second project I have worked on together with 4CM and both times the outcome has exceeded my expectations. During the course of each of the website developments, they have shown great patience in accommodating our sometimes very specific ideas and all of our numerous change requests were dealt with promptly. It’s been a great pleasure working with the team at 4CM. Everyone who was involved has been friendly, professional and knowledgeable and any issues arising along the way have been resolved quickly and efficiently. Communication has been excellent throughout both projects and I always felt well informed about each stage of the development. Thank you so much for the excellent work and outstanding customer service.
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