We approve!

We’re delighted to announce that, for the third time running, we’ve successfully been accredited to the Communications Management Standard (CMS).

This is an independently audited, and internationally recognised, standard that is managed by the PRCA (Public Relations and Communications Association).

The CMS is effectively an MOT for our business.  It combines elements of ISO9001 and Investors in People, with criteria that are specific to the communications sector, measuring the performance of our business against 8 sets of key operators.

This is the third consecutive time in six years we’ve passed our CMS audit, on this occasion with a score of 86% (up from 76% two years ago).  This is a terrific achievement by the 4CM team and a reflection on the investments we’ve been making behind the scenes in systems and processes.

Francis Ingham, PRCA Director General, said: “Well run businesses consistently deliver the results clients are looking for. The Communications Management Standard was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed clients’ expectations. The Standard has been so successful that is has now been adopted in 17 countries around the world.”

Nick Brooks

Nick is the founder and Managing Director of 4CM Ltd with over 35 years experience in developing powerful and cost effective marketing, media and communications programmes.