Customers, content & PESO

Customers, content & PESO – Connecting with your customers and prospects is becoming ever more challenging in an increasingly noisy digital marketplace.  For most B2B relationships, with sales cycles that can run into months or years, maintaining a consistent dialogue can be particularly difficult.

Our latest white paper – How to Connect with Your Customers – explains how the PESO (Paid, Earned, Shared and Owned) model can be exploited to build and drive your customer relationships to improve sales.

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