Fiona Baxter

Sales Executive


What is your favourite quote?
Bowie lyrics: “Let’s Dance, put on your red shoes and dance the blues”  – It’s a very simple way to lift your spirits….


If you could have any super power, which one would you choose?
Teleporting – I would love to be in two places at the same time – but without the complications of Time Travel.


What is your favourite biscuit?
Chocolate Hobnob

Skill sets include:

  • B2B Sales and Marketing
  • Business Development
  • Project Management
  • Event Management
  • Exhibition Stand Planning, Design & Implementation

Fiona joined 4CM in March 2017 as a sales executive to help keep 4CM’s own sales message effective and engaging.


Fiona has 20+ years of experience in B2B solution sales, project management & training in the exhibitions and events industry.  Prior to joining 4CM, Fiona was providing freelance lead generation and consultancy to a wide variety of clients, where she had a hands-on and dedicated approach to opening up new revenue streams within a variety of industries.

What we do

We build your brand and reputation, develop your market positioning, help you engage with your customers and generate your sales leads.


We've over 30 years of experience in B2B PR, and understand how to build your brand and reputation in an ever more competitive world

B2B Marketing

Our B2B marketing services will drive your market profile, transforming your customer engagement and lead generation.

B2B Digital & Content Creation

Our B2B digital and content services include SEO and PPC to maximise your online profile, web traffic and sales enquiries.

B2B Video

Our B2B video services give you a powerful tool for capturing your customer's imagination, for sales, training and more.

B2B Graphic Design

Professional graphic design can make the difference between success and failure, ensuring attention, interest and action.