Creating your brand identity
Brand starts with solid research, insight and a deep understanding of each business and its competitive positioning in its chosen markets. Only then can the brand design and evolution process begin.
Our skilled team of marketing and graphic designers has many years of experience in developing brand identities, starting from a clean sheet, or refreshing or updating existing brands to give them new life and fresh competitive appeal.
We then work through an iterative process of design ideas, evolving, testing and refining until we reach the ultimate solution that truly captures the essence of your business.
We can then work with your team to roll out the new brand across all channels and materials, ensuring that it’s used consistently and to maximum effect.
Building brand consistency
A brand is defined not by its design or appearance, but by the behaviour of the business and that people that it represents.
Although it is not our role to advise on company culture or behaviour, we can ensure that its core beliefs and philosophies are reflected accurately across all communication channels and materials.
This includes interpreting the key messages that epitomise your business ethos and delivering these consistently in each external – and if appropriate, internal – communication, from social media posts to white papers, exhibition graphics to conference speeches.