Pay-Per-Click refers to paid advertising available from search engines, as well as social media platforms. For most of our industrial clients, the key tools are Google AdWords and LinkedIn, which offers a number of advertising options; in some instances, for example where might want to reach commercial vehicle owner/drivers or self-employed builders, then FaceBook and other platforms can be effective.
The most common formats are:
- Search ads: a method of presenting text ads when your audiences is researching online.
- Display ads: a form of online advertising that comes in various forms, such as, banner or rich media ads which are displayed on various approved search engine websites.
- Shopping ads: These are product based ads that are featured across Google’s search and shopping results.
Incorporating PPC into your marketing strategy is a great way to extend the reach of your brand and capture the attention of your audience.
Targeted social media tactics refer to paid-for ads presented within LinkedIn, Facebook, Twitter, or Instagram. You are still paying for each click, form fill, or reach. All these channels offer a way to promote a message quicker and easier to your desired audience. It can complement an overall social media marketing strategy or contribute to your inbound marketing efforts.