A common perception of social media marketing is that it’s a background channel to push out basic information because it’s required by the laws of marketing. This couldn’t be farther from the truth.
Social media in the B2B space, especially the industrial and related sectors, is about sharing knowledge, ideas and insight. It’s most definitely not about outright selling!
Never forget that even though your audience may be engineers, logistics professionals or senior managers, they are still humans – even in their working environment. They have the same desire as the rest of us to discover fresh ideas, new ways of doing their jobs better or faster, and an interest in what their colleagues and contemporaries are up to. Social media channels, among others, provide a great conduit for this knowledge sharing; the key is to understand which channel, or channels, are the most influential.
For most of our clients, this means LinkedIn, if they want to reach a technical and managerial audience; Twitter if it’s investors or journalists; and maybe Facebook if you need to reach specific groups of professionals or tradespeople, such as motor mechanics.
In each case, we provide the support you need, analysing your audience, gathering insight, producing marketing assets that grab attention, creating posts and engaging with influencers to spread your messages as widely as possible. Download our social media guide below.