Strategic marketing

Developing your marketing strategy

For many industrial and manufacturing companies, their marketing efforts have evolved over time. There is often no clear or concise strategy, with marketing and sales materials being produced piecemeal in response to short-term needs, such as attendance at a trade exhibition. 

The results generally include inconsistent messaging and branding, low market visibilitylittle alignment between sales and marketing, and no accurate measurement of outcomes or ROI. 

If this sounds familiar – or if you have an existing strategy or plan that you want us to sanity-check – then we can help. 

Strategic thinking for manufacturers

Most manufacturing companies, especially SMEs, have business plans. Many have sales plans, training plans and product development schedules.  Few have the strategic marketing plans that are vital to underpin profitable long-term growth. 

After almost 40 years working with clients across the industrial sectors, we’ve seen first-hand the positive impact that a strategic approach to marketing can have on awareness, reputation and growth.

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Building a strategic marketing plan

Our senior team of marketing experts has many years of experience working with company owners, directors and senior managers in developing strategic marketing plans.   

Typically, our approach is to define the business vision, review plans for growth, understand the existing position, products and services, consider market opportunities and threats, and assess customers and their challenges. 

From this discovery process, we can then build an effective strategic and tactical implementation plan, which we can deliver either as an outsourced marketing team or in conjunction with your in-house staff.

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We are a HubSpot Certified Partner

We are a HubSpot Certified Partner and specialise in the development and delivery of powerful, results-focussed inbound marketing campaigns that underpin your business growth.

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DO YOU HAVE A BIG IDEA, CRITICAL SALES GOAL OR UNRESOLVED MARKETING CHALLENGE WE CAN HELP WITH?

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