Measuring Impact PR

Measuring the impact of PR

There’s a well know adage in advertising circles that way back in the dim and distant past the American merchant and retailer John Wanamaker quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.

Fast forward to the present day, apply the definition to PR and ask yourself what your answer would be.

This guide explores the science of PR measurement.

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