As an industrial water and wastewater management business, SUEZ Water UK’s services are integral to the day-to-day operations of many industrial customers. The UK’s changing climate poses a real risk to many industrial sites, which can be prone to weather damage and power outages and are affected by water shortages.
The goal of this campaign was to raise awareness of the issue rather than outright lead generation.
Our first step was to create a thought leadership white paper, held on a gated web landing page; content was then repurposed for a series of three videos, which were embedded on the company’s web site and YouTube channel.
Content assets were promoted via the magazine Process Engineering (online articles on the topic, web banners, newsletter sponsorship and embedded videos). Further work included thought leadership PR articles in the wider industrial and process media.
The result in the first 30 days included:
- Over 150 unique views of landing page
- 10 downloads of white paper
- Just under 100 unique views of video
- 5 direct sales enquiries