Hansford Sensors is a leading UK manufacturer of industrial vibration sensors. The company’s products are sold globally, through distribution and direct to OEMs and end-users.
Working as Hansford Sensors’ outsourced marketing team, our mission was to build a strong, consistent and clearly differentiated profile for the company in a number of critical market sectors, including mining, renewables, utilities, pharmaceutical and manufacturing.
Using our knowledge of industrial markets, and of practices such as condition monitoring and predictive maintenance, we developed an integrated programme of marketing activities, carefully planned and costed, with delivery over a 12-month period.
We used a combination of on- and off-line marketing tools and channels, based on the PESO model. Activities included the use of PPC and SEO, media coverage in key vertical trade and technical publications around the world, white papers and video content promoted across all channels, motorsport sponsorship and attendance at trade exhibitions in Europe, North America and Australia.
20% year on year business growth, a 30% increase in web traffic and enquiries, consistent top three organic ranking for critical keywords, monthly uplift in social media engagement and a steady increase in market awareness and competitive differentiation.