Research and insight for manufacturers

Our insight powers your marketing and sales

Unique insight underpins every successful marketing and sales campaign.

With almost 40 years of experience working with clients throughout industry, we understand what motivates your customers and have the skills and experience to unearth the hidden drivers for change.  We ask the questions that nobody else wants to ask; we challenge established views; and we dig deep into the market challenges to identify the real issues that keep your customers awake at night.

We develop the marketing and sales messages that resonate with your customers and prospects.  We adapt these to address audiences where multiple job functions are involved in the decision-making process.  We then create and disseminate the materials that get your messages in front of your primary influencers, specifiers and decision makers.

Insight is the secret 

If your objective is to move into a new market, then market research will uncover the insights that will help form your business strategy. Similarly, carefully planned research will reveal the insights to help you engage and influence customers, prospects and new audiences in existing markets. By getting to grips with what makes your audience tick, you can refine and perfect sales and marketing messages to create maximum impact and cut-through.

Doing the upfront research to understand your audience, find out how they behave, where they seek out information and how they prefer to be reached, will be the driving force for your marketing campaign.

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Giving you the full picture 

Our experienced team of marketing specialists focusses on building deep insight for each client. We take time to understand your company, its values, and the markets dynamics that surround it.

We can help you with:

  • Industry research
  • Competitor research
  • Current status research and analysis
  • Content analysis
  • Insight and messaging
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How we help you meet your marketing and sales challenges

With a deep understanding of your objectives, industry and target markets, we engineer and deliver a marketing plan that delivers measurable and long-lasting results.

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DO YOU HAVE A BIG IDEA, CRITICAL SALES GOAL OR UNRESOLVED MARKETING CHALLENGE WE CAN HELP WITH?

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How we do it