Sina Bettels

Senior Account Executive


If you could have any super power, which one would you choose?
I would love to be able to beam myself to any location in a heartbeat and never have to be stuck in traffic again


If you could witness any event, what would it be?
The original Woodstock


What is your favourite biscuit?
Any – preferably with chocolate

Skill sets include:

  • Client Service Delivery and PR Consultancy
  • Research
  • Content Creation
  • Reporting and Evaluation
  • Creative Thinking

Sina (pronounced Xena – like the warrior princess as she says!) brings solid experience and excellent business acumen that stems from her experiences in working predominately for B2B environments, both agency and client side. As such, she clearly understands marketing communications in a B2B context and what’s required to create engaging content. Hailing from Hanover in Germany, the industrial side of life has clearly had an impact on Sina’s working life – indeed, she joins 4CM following an in-house role in a marketing team at a global packaging manufacturer.


A native German speaker with an MSc in International Business and Management Sina has a real passion for analysing how different markets in different countries work and the effects of globalisation. She has previously worked on delivering creative projects for large international companies from a diverse range of sectors including automotive and pharmaceutical.

What we do

We build your brand and reputation, develop your market positioning, help you engage with your customers and generate your sales leads.


We've over 30 years of experience in B2B PR, and understand how to build your brand and reputation in an ever more competitive world

B2B Marketing

Our B2B marketing services will drive your market profile, transforming your customer engagement and lead generation.

B2B Digital & Content Creation

Our B2B digital and content services include SEO and PPC to maximise your online profile, web traffic and sales enquiries.

B2B Video

Our B2B video services give you a powerful tool for capturing your customer's imagination, for sales, training and more.

B2B Graphic Design

Professional graphic design can make the difference between success and failure, ensuring attention, interest and action.