The marketing agency for engineers

We help engineering companies market and sell more

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With over 35 years of industrial experience, we know a thing or two about engineering. We know that’s dynamic, challenging and hugely rewarding; we also know that most engineering companies are great at what they do, but not so good at marketing and sales.
That’s where we step in. We provide the critical strategic and tactical marketing services that help engineering companies transform from good to great; from selling by cold-calling and word of mouth, to selling on reputation, awareness and demand from customers that want to buy.

We work exclusively in the industrial sectors. We understand the world of engineering, in terms of what your engineering business does – it’s skills, services or products – and in terms of what your customers want; and the latter frequently goes way beyond quality, price and delivery!

We know how to leverage the power of strategic and tactical marketing to:

  • Build market awareness and brand reputation
  • Identify, engage and nurture customers along the buying journey
  • Drive demand and generate sales leads for your engineering business

We’ve successfully developed and implemented marketing programmes for engineering businesses large and small, offering precision engineering services, component manufacture or systems integration.

A full range of marketing services for engineers

We’re a full-service marketing agency for engineering companies, offering:

Digital marketing for engineering companies

Traditional marketing and sales tactics are no longer effective in the 24/7 digital world. Customers spend more time on-line researching, evaluating and selecting engineering suppliers; often, they’ve created a short-list way before they contact a potential supplier. You need to make sure that you’re on that shortlist.

We can help. We know how to build an effective digital marketing strategy that makes your engineering company truly stand out in an increasingly crowded, noisy and competitive on-line environment.

How we help you meet your marketing and sales challenges

There’s nothing like hearing genuine reviews from real companies that are all current clients of ours.

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“We have partnered with 4CM for a number of years. They are a great business to work with, providing us with fully integrated outsourced marketing activities. These have included annual planning, building and maintaining our web site and online channels, PR, direct marketing and event support. 4CM have worked hard to gain an excellent understanding of our business, customers and markets and, in conjunction with our sales team, have had a significant impact on our on-going growth in revenues.”

Les Reeves
, Joint Managing Director of Dawson Shanahan

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