13 Jun World Cup Design
With the World Cup in Russia ready to kick off, we’ve been looking back at the official posters used since the World Cup began back in 1930. The latest poster from the Russian’s is a real throwback with their retro design which made us think about the previous poster designs and how much they’ve changed over the years.
Whilst researching each poster it became clear that the design was not always the forefront of the creator’s idea, but sometimes a darker political motive was at play.
Let us know which your favourite is and why.
1934 – Italy
Creator: Gino Boccasile
Another piece of art deco design creating a strong classic image. The creator, Gino Boccasile, was a supporter of Mussolini and produced propaganda material for his government during WWII. Although imprisoned and tried, he was acquitted and went on to create memorable posters for many cosmetics, toothpaste, liquor and footwear brands.
1950 – Brazil
The World Cup returned after WWII and was hosted by Brazil. Similarities are strong to the 1938 poster design but with the addition of each competitor’s national flag – maybe to bring the world into union again? It also features the flag of India who were due to take part but later pulled out when told they were unable to compete bare foot.
1954 – Switzerland
The first televised World Cup and back on European soil. A simple and unbiased design from the Swiss with similar references to Uruguay’s previous effort. The text translates to “World Football Championship” in three languages: French, German, and Italian— the three languages most closely related to Switzerland.
1978 – Argentina
Creator: Mandatos Internacionales
Following on from the previous tournament poster, art and football collide with this pointillism styled effort. Visually striking and iconic, this design was produced by the Mandatos Internacionales agency. Argentina at the time, was held under a dictatorship and many believe the creators also worked on the propaganda materials. Up to 30,000 people disappeared from the country under the regime so the World Cup does not bring fond memories for the locals.
1982 – Spain
Creator: Joan Miró
Desktop publishing was heavily influencing design elements at this time, so this creation by surrealist artist Joan Miró was a contrast from the World Cup logo used for the same tournament. The design itself is a little out there but I really love the boldness and colours used.
1986 – Mexico
Creator: Annie Leibovitz
Not the most appealing or striking design, the image brings heritage and tradition to the forefront. The double line font is used again as it was in their 1970 effort, but this still doesn’t make up for an uninspiring creation, all I see is Bruce Forsyth’s silhouette (once you see it, you can’t NOT see it!)
1998 – France
Creator: Natalie le Gall
The France 1998 organising committee ran a poster design competition, which was won by Natalie le Gall, a student at the Ecole Supérieure des Beaux-Arts de Montpellier. Really nice use of colours and textures used on the poster although unfortunately the typography used really reminds me of the show ‘Friends’.
2002 – Japan/Korea
Creators: Byun Choo Suk (Korea) and Hirano Sogen (Japan)
The process that went into making this effort really makes me like this design more. Duel nation hosting calls for dual artist poster creation. FIFA called on one calligrapher from each host nation to collaborate to create the poster – Byun Choo Suk (Korea) and Hirano Sogen (Japan). They spent 2 days making brush strokes, then combined the best ones to create the 2002 poster.
2010 – South Africa
Creator: Gaby De Abreu
Great use of colours used on this design by Gaby De Abreu giving off those African vibes. Notice that the neck of the player on the poster starts to reflect the coast line of South Africa which is a nice subtle element. The poster’s meaning is that ‘the ball is symbolic of hope and aspiration as well as the unknown – when heading a ball, up until the point of contact and deflection, it’s anyone’s game’.
2014 – Brazil
Creator: Karen Haidinger
Created by Karen Haidinger, the creative concept at the heart of the poster is ‘An entire country at football’s service – Brazil and football: one shared identity’. Strong vibrant colours with a great usage of white space creating an outline of Brazil similar to the 2010 South African poster.
2018 – Russia
Creator: Igor Gurovich
How retro can you go? Igor Gurovich gives us this 1920s-style post-constructivist illustration depicting legendary Russian goalkeeper Lev Yashin. It shows Yashin reaching up to block a ball, which appears to combine a globe with a vintage leather ball. Russia saving the world maybe?