Purite Case Study
Lead Generation and SEO
Objective
Our approach
4CM implemented an SEO strategy to target potential customers in UK life science and general laboratories, semiconductor producers and data centres.
This includes the set-up of regular keyword and competitor analysis to highlight trends and areas for focus, creation of SEO content strategy – including on-page optimisation – targeting these areas with basic, intermediate and advanced search level information and ensuring that Purite is now seen as the water purification supplier of choice with these audiences.
The results
In 10 months, since 4CM’s SEO work began, the company is now appearing in 6 positions out of 10 on page 1 for its relevant keywords and is regularly displayed in the AI overview and position 0/featured snippet in Google SERPs.
As a result of these higher rankings on Page 1, Purite is able to gain a greater level of brand visibility and drive quality traffic to its website, which in turn has resulted in almost a doubling of sales in the Purite web shop.
Following our acquisition, we wanted to improve the visibility of our products and services in search engines, and 4CM has helped us regain our authority in SERPs. We are proud our website is now listed at Position 0 for six keywords, and for one keyword, we’ve achieved an impressive seven positions on Page 1. Through this remarkable progress, we have increased quality traffic to our website and web shop, significantly contributing to our goal of almost doubling sales online.
