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Score big using Account Based Marketing
Growing your company’s market share, to surpass your competitors and move up the league table, needs an engaged and skilled team. One that is up for the challenge and focussed on hitting those sales targets into the back of the net.
We’re now operating in a data-driven world where marketers can monitor online behaviour and analyse a monumental amount of data to reach people on a much larger scale but with pinpoint accuracy.
Today marketers also have a much larger set of tools at their disposal and a far greater ability to measure outcomes, create sales opportunities and prove ROI.
Demand generation
Selling anything is tough. Even big consumer brands that supposedly have products that fly off the shelf, have had to work hard over many years to reach a position where sales can be assured.
Even then, ongoing brand loyalty is never guaranteed. In the B2B space life can be even tougher.
Companies, products, solutions and services often lack true differentiation; they frequently compete in a crowded, noisy and complex multi-channel marketplace; or they may simply lack the marketing and sales resources required to build and sustain a dominant position.
