B2B SEO Agency
Rank higher than your competitors in Search Engine Result Pages (SERPs)
SEO for B2B. We will help your next customer find you
Making sure your website is visible to your audiences and is ranking higher than your competitors on search engines takes work. To identify what you want to be known for, understand what your target audiences are searching for and position you on page one of searches, you will need a search engine optimisation (SEO) strategy.
Your SEO strategy will ensure that your website is performing well technically and your content is relevant to your audience. This will build trust to the point that your website will start to generate better quality enquiries for your sales team. Carrying out an initial SEO audit will help you see how your website is meeting the needs of your customers and where improvements can be made.
How does SEO work?
The foundation of having a great SEO strategy starts with the SEO audit and keyword analysis. This will influence the different tactics you will want to include in your SEO programme. Aligning your website with your prospects’ online searches will have a major positive impact on ranking you above your competitors, making you more visible to prospective customers.
There are three areas to focus your SEO strategy on to create an optimised online environment for your business.
- Technical SEO – makes it easy for search engines to find and understand what your website is offering. This includes navigation, site and page structure, internal linking and load speed.
- On-page SEO – aligns the on-page content to the information your audience is searching for. This includes copy, images, video, headlines and metadata.
- Off-page SEO – drives traffic to your website and improves the credibility of your site with search engines. This includes social media, backlink building, PR and guest blogging.
SEO agency for manufacturing and engineering companies
We have years of experience supporting manufacturing and engineering companies with their SEO. By optimising websites we improve the visibility of our clients’ business and brands.
We also ensure that relevant content is available and accessible at a time when prospective customers are doing their research, looking for new suppliers and considering a purchase. Our in-house SEO experts deliver tangible results that will position you on page one for organic searches.
To generate and drive relevant and quality organic traffic to your website, we recommend developing and implementing an ongoing SEO programme. It can take time to climb up the ranks but there are different marketing tactics to include in your plan to give your website a boost.
How we help manufacturers with SEO
- Research – technical and UX SEO audit, keyword and search term analysis.
- Website improvement – optimisation for search engine result pages (SERPs) rankings.
- Web content creation.
- Website maintenance, updates and management.
- Off-page SEO – marketing campaigns via social media, email marketing, event marketing and PR.
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
