Advertising
Creating impact for your brands
Developing powerful advertising collateral
All of us have been influenced by advertising campaigns and brands that have been part of our life journey – think Ronald McDonald and the Energizer Bunny or Meerkat Movies and Just Eat’s pop culture content!
The most successful advertising campaigns are those that combine credibility and uniqueness with being memorable. They need to be based upon a robust positioning strategy and be repeated with sufficient frequency to aid memorability.
Whether it’s a big budget consumer brand, or a highly targeted B2B campaign, here are some of the hallmarks of a successful piece of advertising collateral:
- It communicates a new product or service in an impactful, on-brand way to the target audience
- It educates the customer on the need and offers a solution
- It drives a positive response, be that in emotion or in action
- It incorporates a specific call to action that is both appealing and measurable
- Ultimately it helped increase sales.
Here at 4CM we are well versed in helping our clients use advertising to increase lead generation and raise awareness through print and online advertising.
Our design studio and copywriting teams are highly experienced in creating powerful digital and print advertising collateral that delivers brand impact and helps clients get results.
Our approach
When it comes to designing targeted advertising collateral, here is our approach:
- The first questions we ask are: what is the advert aiming to achieve, with whom and when?
- When it comes to practically creating the advert, considerations include:
- Will the piece be used in print or digital format? (static or animated banners etc.)
- What size is needed and are single or multiple version formats wanted?
- What is the top-line and supporting message?
- How much room is there for copy?
- What imagery is needed to support brand guidelines?
- The design team and copywriters will work together to create advert mock ups that answer the brief, including both more traditional and creative solutions
- The chosen mock-up is then worked up into the final piece of advertising collateral.
Advertising campaigns incur media costs, so they need to be done well. Standing out in an overcrowded market can be a challenge and that is why we work hard to gain an advantage for our clients over the competition.
Why not see how we can help you get you front and centre in potential customer’s minds?
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
