What people are saying
Learn what our clients are saying about us
Analytics prove we’re good; but what our clients think is more important
We’re proud of our reputation for quality and great service as the leading marketing agency for the manufacturing and associated sectors. We never lose sight of the constant need to maintain that reputation which is based solely on the outcomes of the work that we carry out for all of our clients, regardless of their company size, market or budgets.
Our clients frequently recognise the value of the work we deliver and are kind enough to provide us with some great testimonials. Here are just a few.
Client testimonials
As a direct result of the SEO work 4CM manages for us, we started seeing the benefits early on and have received new high value commercial enquiries from manufacturers. Some of these have since converted into contracts, for example a £2.5 million global medical contract from an Israeli company, plus other orders for tooling totalling £100,000
The team at 4CM is enormously proactive helping our marketing team build awareness and grow leads in new and existing B2B markets. We have worked with the team for a number of years, collaborating on strategy for both inbound marketing and ABM campaigns where they have provided fresh ideas, insight and creativity, as well as outstanding quality content.
4CM has helped generate high quality case studies from installations across the globe and thought leadership white papers and articles. These help communicate to our existing and potential customers the innovation journey that Lenze has been on over recent years. Often working to tight timelines, the content and graphics teams have delivered what we needed and more.
We appointed 4CM as our external marketing team because we could see immediately that the breadth of services they offer, and the experience of the team, would add value to our business. They have improved our SEO and online visibility with our core audiences and have helped position us ahead of our competitors with new audiences. We like the transparency of the marketing plan; we can see that our marketing spend is working hard and invoicing is simple. We love our new website and enjoy working with the 4CM team.
We use 4CM for our PR and content creation and they help us maintain our profile as a leading global supplier of closures and liners. As well as placing insightful articles in key publications, they deliver creatively designed white papers, guides and videos that help us build our global brand.
We have partnered with 4CM for almost ten years. They’re a great business to work with, providing us with fully integrated outsourced marketing function. This includes strategic planning, plus tactical implementation of a full range of tools across all on- and off-line channels. They have an excellent understanding of our business, customers and markets and, working with our sales team, have had a significant impact on our on-going success.
4CM created our new website and have managed the SEO, content creation and day to day updates on the site since that time. We are getting more sales enquiries as a result and their work for Alanod UK has helped raise our profile with prospective customers.
4CM has worked with our business for over twelve years. They were originally appointed as our PR agency but have subsequently taken on the role of our fully outsourced marketing department, providing strategic planning, budgeting and tactical implementation for our products and services across multiple market segments in the UK. They handle all aspects of our marketing communications, in print and online, and are playing a crucial role in helping us build our brand profile, customer awareness and new business opportunities. They are accountable, focused and deliver outstanding results.
We’ve partnered with 4CM for seven years. They act as our outsourced marketing team in the UK, providing both strategic and tactical support and also partner with our sister operations in Germany, France and the Far East. They have helped us boost our brand profile, outcompeting much larger competitors in terms of market coverage, while providing the skills, knowledge and resources that are driving demand for our products and services through both traditional and digital channels, combining inbound and account based techniques. The team at 4CM is extremely proactive and engaged in our business, providing fresh ideas, insight and inspiration. As our marketing partner they are adding real value to our 10%-plus year-on-year growth.
The launch was very successful and gained extensive media exposure which raised awareness of the new brand in our key markets. Post launch, research amongst country managers showed that 77% felt that awareness of the new brand in the marketplace and with customers was good or very good and 85% said that awareness was good or very good amongst distributors. Given how soon the survey was done post launch, we were delighted with these results. Feedback showed that trade media, word of mouth, direct emails and customer letters worked particularly well to raise awareness of the new brand amongst our audiences.
We have only been working with 4CM for a short-time, but are delighted with their collaborative and responsive approach, which has enabled us to deliver campaign creative and microsite design that is highly engaging and yet, clearly communicates our Partner Program message and benefits. Our growth plans focus on driving increased in-bound enquiries and leads more effectively from future creative development, to continue to sign new quality Partners worldwide.
We’ve worked with 4CM for several years. They’ve played an important role in helping us increase the awareness of our business in the UK and North America, providing excellent strategic PR and marketing support, fresh ideas and insight and outstanding tactical delivery. In particular, they have helped us develop a strong media presence, which has been instrumental in educating our target audiences about our technology and know-how. We want our customers and prospects to see us as suppliers of innovative solutions and great products and that’s how 4CM has helped position us – in front of the right audiences, at the right time.
4CM did a fantastic job of putting together an integrated marketing campaign for our launch of the CoolPall™ Flex product range. Our sales cycles are long, so we primarily wanted to raise awareness of this new offering amongst our target segments and 4CM accomplished that for us.
We worked with 4CM for a number of years, as our outsourced marketing team. They had an excellent understanding of our technology and markets and worked closely with our senior team and sales partners around the world to provide both strategic marketing consultancy and tactical delivery.
4CM played a key role in helping us build our international brand, especially through the trade and technical media, and online channels. Their team provided a valuable source of independent advice, fresh ideas and innovative thinking to help us punch above our weight in a highly competitive market, traditionally dominated by a small number of major corporations.
4CM worked with our UK management team, as well as our marketing department in North America to create an extremely successful series of webinars that produced great results in terms of customer engagement and sales opportunities. 4CM quickly built a deep understanding of our business, which operates in a technically complex environment, and provided a steady flow of outstanding ideas, insight and inspiration.
The role of marketing is often less clear in sophisticated B2B markets such as engineering, and adding creative agencies to the equation often tends to result in style over substance, due to inabilities to grasp complex subject matters and relate to niche target audiences. 4CM have found the sweet spot and are a breath of fresh air!
They got up to speed so quickly, impressing our experienced sales team with their industry knowledge from day one, and confidently controlled customer visits. More importantly, this all resulted in genuinely rich content that was right on the money for our audiences. If you’ve been looking for similar support, give them a go!
Our work
Our clients are a mix of multi-national corporate companies and fast-moving start-ups. We provide marketing services and have specialist industry experience that helps manufacturing and industrial companies promote and sell technology, services, components, materials and finished products.Find out more using the links below.
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