Direct mail
Developing targeted direct mail
Direct mail has a place in the marketing toolbox as a powerful way to reach an audience, get their attention and connect with them on a personal level. However, it is important that it supports your business’ marketing goals and delivers results.
The most successful direct mail campaigns are those that encourage some sort of participation and elicit a positive response. Here are some of the hallmarks of a successful piece of direct mail:
- It aligns with the values of the person receiving it
- It highlights a user need and offers a solution
- It incorporates a specific call to action that is both appealing and measurable.
Here at 4CM our design studio and copywriting teams are highly experienced in creating impactful direct mail that gets results and supports brand and business objectives.
Our approach
When it comes to designing targeted direct mail collateral, here is our approach. We ask:
- Why does the client want the direct mail in the first place? What problem are they wanting to solve?
- What does ‘success’ look like (eg. Click throughs to a bespoke landing page, contact details etc.)
- Will the piece be used in print or digital format and is it for posting, to be downloadable or interactive (as these will all influence the layout)?
- What are the corporate guidelines?
The design team and copywriters will work together to develop the message and mock-ups, some of which have been created to meet the brief and some that are more outside the box.
The winning mock-up is then worked up into the final piece of impactful direct mail.
It is important not to forget that industrial, manufacturing and engineering audiences are all people looking for a solution to their business problem. So, whatever the direct mail collateral requirement, why not see how we can help you get your solution into their hands?
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
