Direct mail

Strong and targeted messaging that gets results
Developing targeted direct mail

Developing targeted direct mail

Successful direct mail campaigns

Direct mail has a place in the marketing toolbox as a powerful way to reach an audience, get their attention and connect with them on a personal level. However, it is important that it supports your business’ marketing goals and delivers results.

The most successful direct mail campaigns are those that encourage some sort of participation and elicit a positive response. Here are some of the hallmarks of a successful piece of direct mail:

  • It aligns with the values of the person receiving it
  • It highlights a user need and offers a solution
  • It incorporates a specific call to action that is both appealing and measurable.

Here at 4CM our design studio and copywriting teams are highly experienced in creating impactful direct mail that gets results and supports brand and business objectives.

Our approach

When it comes to designing targeted direct mail collateral, here is our approach. We ask:

  • Why does the client want the direct mail in the first place? What problem are they wanting to solve?
  • What does ‘success’ look like (eg. Click throughs to a bespoke landing page, contact details etc.)
  • Will the piece be used in print or digital format and is it for posting, to be downloadable or interactive (as these will all influence the layout)?
  • What are the corporate guidelines?

The design team and copywriters will work together to develop the message and mock-ups, some of which have been created to meet the brief and some that are more outside the box.

The winning mock-up is then worked up into the final piece of impactful direct mail.

It is important not to forget that industrial, manufacturing and engineering audiences are all people looking for a solution to their business problem. So, whatever the direct mail collateral requirement, why not see how we can help you get your solution into their hands?

A full range of marketing services

We are a full-service industrial marketing agency offering B2B marketing, digital marketing and PR. Our strategic marketing, campaign planning, content creation and channel marketing is carefully executed to deliver rapid results and clear business outcomes. Our aim is to support your business growth by attracting, informing and educating the right type of customers and positioning your business over and above your competitors. Find out how we can do that for you.

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Do you have a big idea, critical sales goal or unresolved marketing challenge we can help with?

Some of the clients we work with...

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