Photography
There is power behind the image
They say that a picture speaks a thousand words and photography can make or break the content it supports.
Images are important. We all have a visceral response to them and they can be used to build a company’s brand or undermine it.
Photography should never be an after-thought in your brand strategy, as it:
- Increases brand consistency – if the images don’t match your logo, colours and fonts then impact is watered down.
- Helps your brand build trust and recognition with key audiences and sets the tone and character of your business.
- Can be the difference between a visitor to your stand or website moving on past or staying to find out more.
Here at 4CM our design studio team is used to delivering impactful photography that supports our client’s visual identity, be they product photos, team headshots, machine, technology or site photography.
Our approach
- We have a clear brief from you before any new photographic work is undertaken.
- If the brief is to be met using stock shots, that there is a clear understanding of the look and feel, so that the closest images to the brief can be sourced.
- If the photoshoot is to happen in a public or commercial space, a health and safety assessment is carried out beforehand.
- That you are included throughout the process, so that the images captured reflect your requirements.
- Any image editing is carried out by our in-house team quickly and efficiently.
When it comes to your visual identity, photographs can play a significant part. If your current photography needs attention, why not see how we can help?
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
