PR Awareness Campaigns
Recall and recognition – the ultimate goal
There is no thought without an associated feeling. And brand awareness is the first step in creating a positive link for your customers between thought, feeling and the particular product or service you are wanting to promote.
Why should you care about brand awareness? Well, products and services that are able to maintain a higher level of awareness with their target customers translate into more sales. The bottom line is that people are more likely to buy products they are familiar with and have positive associations to.
Our approach
- What is so good about your company, product or service? What is the ‘so what?’ factor that your potential customers find attractive?
- What problem does your company, product or service help a potential customer solve?
- Which channels does your target audience use to harvest their information from?
- How well is your company, product or service known by those audiences at present?
- Website creation.
- SEO management.
- PR and content creation.
- Support with targeted advertising, sponsorship and events.
Do you have a new product or service to promote? Do you need to raise the profile of your business above the competition, or change customer perceptions of your company? Here at 4CM we can help.
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
