Video production
Harnessing the power of video
More and more B2B audiences are obtaining their information from visual content such as video.
A video that encapsulates the brand – and is on point with regards to messaging – cannot be underestimated, no matter if it is a talking head, a corporate sustainability overview or a product demo.
Incorporating video into your marketing strategy helps:
- Boost brand awareness and drive website traffic.
- Increase audience shares and engagement.
- Explain things that are difficult to do via the written word.
- Boost Google rankings.
- Increase trust of your products and services.
- Generate sales leads.
Here at 4CM our video team is skilled at delivering content that can communicate complex messages simply and powerfully. From cartoon and stills animation, to factory and machinery filming, company show reels and lifestyle shoots, 4CM is highly experienced in it all.
Our approach
- A filming pre-production sheet is developed which covers where and how the content is going to be used and what is the aim of the material.
- Storyboards, scripts or shot lists are developed so that the flow of the video or animation is detailed in advance.
- As much information is obtained before the shoot as possible, to ensure that filming on the day is carried out quickly and smoothly and that disruption is kept to a minimum.
- Any sound and specialised requirements are pre-confirmed to ensure the correct equipment is brought, including auto-cues, drones, go-pro’s etc.
- Additional source and stock footage is purchased as required.
- Postproduction – the content is edited to suit the different versions specified in the initial brief – full length videos, clips, verticals for reels or square for social posts etc.
- Any narration or multi-lingual sub-titles are added as needed.
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
