Resources

When not producing quality content for our clients we like to offer our own thoughts and musings on the fascinating and challenging world of B2B marketing, PR and content creation. We hope you find them interesting!

Whether you’re scouting LinkedIn to recruit, research prospects, or network within your industry to drive brand awareness, having a professional, ef...

With the World Cup in Russia ready to kick off, we’ve been looking back at the official posters used since the World Cup began back in 1930....

Outsourced marketing can add real value to an industrial business, saving time and cost, making better use of resources, bringing specialised skills a...

Marketers and businesses are continually evaluating key demographics to create and understand buyer personas. Factors such as age, gender, ethnicity, ...

AKW, the leading UK manufacturer of accessible bathrooms and kitchens, needed to launch a number of major new products to multiple audiences. Our proa...

GSE Systems, a specialised process engineering business, needed to drive new sales enquiries for its UK team. Our integrated demand generation strate...

There’s a well know adage in advertising circles that way back in the dim and distant past the American merchant and retailer John Wanamaker quipp...

Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through act...

Outsourcing as a business process has become common in recent years, but it is not without risk and therefore requires careful consideration. Our late...

Disclaimer: This white paper is not legal advice for your company to use in complying with EU data privacy GDPR. Instead, it provides background infor...

Industrial technical PR – it’s always been about reputation, brand, customer engagement and lead generation; now, with the advent of content m...

We’re delighted to welcome the newest member of our team, Magalie Milo, who has joined us as Account Director. Magalie has considerable experience, ...

We’re delighted to announce that we’ve recently been accepted as members of the Manufacturing Technologies Association (MTA)....

Kotler, who is one of marketing’s leading authorities, describes the convergence of new and traditional marketing tools and techniques. ...

Demand generation practices are normally categorised as inbound or outbound; ideally, the two should be combined to create the optimum conditions for ...

Consumer and industrial brands invest heavily in establishing, building and maintaining strong identities. In the consumer sector, companies such as ...

Customers, content & PESO – Connecting with your customers and prospects is becoming ever more challenging in an increasingly noisy digital ...

Back at Hannover Messe for the first time in several years, SKF needed to make a major impact. Our carefully planned media campaign, based around an ...

When you’re planning your export strategy – identifying your targets markets, getting your products certified for local regulations, setting up d...

Done well, business video can be a powerful tool that promotes your company, inspires and motivates your customers and generates new sales opportuniti...

We’re delighted to announce that, for the third time running, we’ve successfully been accredited to the Communications Management Standard (CMS). ...

Learn how PESO can drive customer engagement The business world we inhabit is changing – and fast! In 1965, Gordon Moore one of the founders......

Well, my recent blog on AVE and the Meltwater report by Robert Wynne has certainly stirred up a debate. Robert got in touch with me to clarify the...

An interesting report has recently been published by Meltwater, the media monitoring and analysis company.  Titled, ‘Estimating the real value of P...