Industrial B2B digital marketing agency
Improving your online visibility with our highly targeted digital services. We want your future customers to find you quickly and easily.
Why B2B digital marketing is so important
The B2B buying journey is complex. An increasing number of buyers are not only doing their initial research online but are making purchasing decisions from the information they are finding.
To attract new and future customers, you need to have a strong online visibility and create a positive online experience to make a good first impression.
Our approach – Discover, Plan, Deliver
We will help you make a good first impression and more. We can:
- help your prospects find you
- engage with them and drive them to your web site
- provide valuable content on information they are looking for and
- guide them through your site to a point where they are ready to get in touch.
Let’s not forget how important nurturing leads and customer retention is. As an industrial digital marketing agency – we can help with that too.
Our services
Website design and development
Your website is more than a shop window, it is the heart of your marketing toolkit which drives enquiries and keeps your prospects and customers informed and interested. We design, develop and build SEO (Search Engine Optimization) optimised web sites that will benefit your business.
SEO (Search Engine Optimization)
Advance through the ranks and improve the visibility of your website compared to your competitors. SEO will improve the quality and number of relevant new business enquiries you receive so that your sales team can focus on what they do best.
Social Media
Your customers use social media to discover fresh ideas, new ways of working and find out what colleagues and peers are up to. You can benefit from this by sharing knowledge, ideas and insight about your business. It contributes to improving your SEO too.
Online advertising and PPC (Pay Per Click)
Advertising using tools such as Google AdWords, LinkedIn Sponsored Content and online media advertising can be highly effective for targeting very specific prospect or customer profiles, driving relevant traffic to your website and generating leads.
Email marketing
Email marketing is a great channel for nurturing business relationships ensuring you keep in touch throughout the decision-making process. We can support you with company newsletters and e-shots or with third party email channels for example via associations or the media.
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
