Industrial PR agency
Raising awareness and managing and protecting your reputation
Why industrial and technical PR is important
PR is a powerful and influential tool for establishing and developing market or brand awareness, educating, inspiring and motivating your audiences. The desired outcome of a great PR programme is to instil trust and develop strong long-term relationships. In this way, PR helps manage, protect and sustain a positive reputation with your stakeholders.
This includes external stakeholders such as the media, your customers, distributors, suppliers and potential investors, trade bodies, your local community and government. In addition to internal stakeholders such as employees, business owners and shareholders.
Our approach
Our team is experienced in PR for industrial and engineering companies and has worked on behalf of large multi-national businesses. We know how to create and deliver compelling stories that explain your technologies, products, services or approach to market and how to professionally manage issues that need to be handled sensitively with both internal and external audiences.
We have an unrivalled track record of placing and publishing heavyweight technical and feature articles for our clients. Our success is based on a rock-solid understanding of our clients and their technologies, the needs of the target media and an ability to bring the two together in a way that results in authoritative, engaging and interesting media coverage.
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
