Ewellix Case Study
Awareness, branding & launch
Objective
Our approach
The media launch and advertising campaign covered ten countries – six in Europe, China, Korea, Taiwan and USA. In addition, Ewellix needed help communicating the new brand to customers and staff in each of the territories. Due to the number and complexity of the core markets, number of stakeholders involved and the short lead time, we recommended a ‘hub and spoke’ model.
Strategy, tactics, content and creative assets were developed centrally by 4CM and delivery was executed locally through our network of partner agencies. 4CM also executed the programme in the UK and US.
In less than five months, we developed a launch and post launch communications strategy and campaign and created more than 30 pieces of content and marketing assets in 12 languages.
The results
OTS TOTAL: 1,842,808,529
CLIPPINGS TOTAL: 337
AVE TOTAL: €530,042
1,676% ROI
TOTAL VIEWS: 3,081,326
TOTAL CLICKS: 26,789
The launch was very successful and gained extensive media exposure which raised awareness of the new brand in our key markets. Post launch, research amongst country managers showed that 77% felt that awareness of the new brand in the marketplace and with customers was good or very good and 85% said that awareness was good or very good amongst distributors. Given how soon the survey was done post launch, we were delighted with these results. Feedback showed that trade media, word of mouth, direct emails and customer letters worked particularly well to raise awareness of the new brand amongst our audiences.
