Brand building and positioning services
Why developing your brand is important
Your brand differentiates you from your competitors and makes you recognisable to customers. It is a combination of how you present yourselves to your audience and how you are perceived.
Your brand should be consistently communicated – in how you look, what you say, the tone you use and how you behave – across all touch points you have with stakeholders.
Advantages of a valued brand
- Instantly recognisable by your audience
- Standing out from your competitors
- Adds value to your business
- Motivates your team
- Builds trust, advocacy and loyalty.
Our approach
Creating, establishing and maintaining an industrial brand depends on many factors. This is particularly true where brand loyalties are increasingly important for competitive differentiation. Factors include a clear sense of vision, compelling messaging, consistent and aligned behaviour and strong values, shared across the business.
Our brand building and brand positioning process
If you are a start-up business we can help you develop your brand identity. For established brands, who may or may not have gone through acquisition, we can help you harmonise your brand and ensure you have a consistent image that represents and reflects your business values. Depending on how far you are along your branding journey, the process will involve some or all of the following:
- Customer research with a small cross section of key accounts in different sectors and roles
- Brand positioning workshops
- Competitor research and digital audit
- Key message development and testing with the business
- Brand identity – fonts, colours, logos, brand guidelines developed using the research, insight and messaging
- Branded templates.
