Internal communications
Keeping communication channels open
A company is only as strong as its people and internal communications plays a key role in ensuring employee engagement. To thrive, any relationship requires transparent and honest communication, but this doesn’t happen by accident.
Internal communications isn’t just about keeping employees informed about latest company updates, it is also about creating a constructive and open circulation of information between the two parties. We are experienced at developing multi-site communications and helping companies in their restructuring, to draw communities together.
Poor internal communication can directly impact a company’s bottom line, but thought-through, effective internal communication can:
- Promote two-way communication about what is happening in a company and help employees to engage and build their loyalty – allowing space for feedback and debate.
- Bring the culture of a company’s workplace to life, with ownership of the business’ mission and values.
- Help businesses navigate restructuring, acquisitions, and mergers without shattering morale.
- Promote involvement, be that in education and training or getting involved in fundraisers etc.
Having developed internal communications plans for a range of clients, here at 4CM we are used to navigating the challenges that can be involved in helping a company deliver an effective strategy.
Our approach
- Research the audience and agree goals with the client regarding their internal communications (ie. improved employee engagement, stronger company culture, a platform for news dissemination etc.).
- Ascertain the channels that will be most effective to reach the target audiences.
- Consider the most effective way for the company to capture feedback and promote open two-way discussion.
- Create the communications schedule – frequency of communication, types of messages, tone etc.
- Track employee feedback metrics if required to show the success of the internal communication strategy.
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
