B2B social media experts
Get your brand in front of the key decision makers via social media channels
Social media campaigns for manufacturers
Social media is a great way for you to humanise and add personality to your company or brand. Engaging with your target audience in a more informal way can make them more receptive to the information you share. You can share knowledge, ideas and insight whilst improving awareness and educating your followers about your products, services, expertise and team rather than outright selling.
Even though your audience may be design engineers, logistics professionals, process engineers or end customer senior managers, they are still people with different personal and professional interests. The key is to understand which channels your particular audience is engaging with, what groups they are members of, which industry influencers they follow and who they are connected to.
B2B social media channels/marketing
For most of our clients, LinkedIn is still the most influential social media channel but this will depend on your business objectives. For example if one of your objectives is to attract new apprentices or engage with a specific group such as tradespeople, there may be a better option, such as a local social network or Facebook.
As part of our discovery and planning phase, we will identify what can be improved and whether anything is missing from your social media activity.
Advantages of social media marketing
- Instant engagement and interaction
- Measurable
- Drives traffic to your website
- Informal and relaxed – an opportunity to share interests beyond the work environment
- Visual and dynamic content
- Opportunity to reveal the inner workings of your business.
Social media support
We’re here to help. We can provide you with as little or as much social support as you want. Because we are a full-service B2B marketing agency, we know how to set the right tone, promote your key messages and deliver social media content and posts that are designed to meet your overall marketing and business objectives. Whether you want to build awareness, educate or identify potential business enquiries, we can help you open a dialogue in the right way with the right people.
Our social media services
Using intelligent written social media copy, eye-catching images and easily digestible video footage, we will ensure you’re seen, measure engagement and track web traffic. We make whatever channels you market through work hard and deliver results that have a tangible benefit to your business.
To find out how we can help you drive conversations and strengthen relationships with your key accounts contact us below.
We can also manage PPC and digital advertising campaigns.
Company profile set-up and management
Growing connections and audience reach
Content creation
Third party content sharing and engagement
Researching audience social networking groups
Measurement, analysis and reporting
Paid social advertising
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
