Exhibition graphics
Impactful exhibition stand graphics every time
Stunning stands that deliver
It is important to stand out from the crowd and communicate a strong brand message to key audiences at shows and conferences. However, impactful exhibition stands don’t just happen by chance.
To deliver an impactful exhibition stand, here are the key things that need to be considered to ensure that your stand communicates your business in the best light to potential and existing customers, stakeholders and the attending press.
To create an impactful trade show stand, remember to consider the following amongst other things:
- Establish clear objectives for the show – why are you there, what do you want to communicate, what is the ultimate mark of ‘success’ for your business there? (ie. brand awareness, leads, sales conversions, networking etc.)
- Understand why your audience is coming to the show and communicate answers to their problems on the stand through the choice of products, messaging, imagery etc.
- Consider promotional activities that will draw prospective audiences to the stand and don’t forget pre-show event marketing activities.
Our approach
- What are you wanting to achieve at the exhibition?
- What are you showing on stand (products, service?)
- Who are you wanting to communicate with?
- What are the physical limitations of the space (size, height etc.)
- What are the proposed stand additions and their placement (interactive screens, promotional activities etc.)
- Whether you need the expertise of one of our highly experienced stand builder partners.
- Deliver a visually impactful stand where less is more – always remembering the audiences’ visual eyeline!
- Communicate strong, punchy, on-brand messages and imagery.
If you have exhibitions coming up and need a new approach to draw in the right results, why not find out how we can help you?
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
