Technical copywriting
Content is king
Information is only ever a few clicks away. However, understanding what is said on the page can be problematic, particularly if the content is technical and hasn’t been communicated clearly.
All copywriting is primarily geared towards getting the reader to respond in a certain way. This can range from raising their awareness of your company, product, or service to encouraging interest, creating desire or moving them towards action. When writing copy that is more technical in nature, it is important that the copywriter understands the desires of your audience, addresses these in the copy and communicates clearly the technical benefits of your product or service.
Today technical copywriting is needed for the creation of:
- Editorial feature articles for online and print media.
- Thought leadership white papers and eBooks.
- Product and service guides.
- Infographics.
- Video scripts.
- Blogs and social media posts etc.
Our approach
At 4CM we know that our clients don’t have the time to wait for our writers to be brought up to speed on their products and services. That is why we have a team of technical copywriters who are former B2B magazine editors and senior B2B PR consultants, all with many years of experience, who understand the world of manufacturing, engineering, industry and logistics etc.
By having such an experienced team, the benefits to our clients are:
- Highly accurate writing that is well received by editors and Google analytics alike.
- An understanding of what your audience is struggling with and how this product or service can help meet that need.
- Time saved on briefing and editing from the client side.
A full range of marketing services
Strategic Marketing
Having a clear strategy ensures that you are focusing your marketing resource in the areas that will deliver the best business results. This involves an element of discovery, getting insight from your business and putting customers and competitors under the microscope.
Digital Marketing
Digital marketing makes it easier for your customers to find you and ensures those that are the right fit for your business are aware of what you do, recognise how you can help them and are motivated to get in touch.
PR
PR is more than media relations. PR is about relationships, trust and integrity – qualities that are earned over time and have intrinsic value for your business. It helps manage and protect your reputation, drive awareness and engage your stakeholders.
Content Creation
Our industry experience and marketing know-how goes into creating great content – white papers, blogs, case studies, technical articles, infographics and videos. We start by identifying topics that will resonate with your target audience and position you ahead of your competition.
Graphic Design
Visual marketing is really effective for bringing information to life and is great for getting shares on social media and backlinks and traffic to your website – all really important for engaging with your audiences.
Good design positively impacts your bottom line.
